CRM

An Insight Into Important Aspects Of Crm In SSI Units: Empirical Case Study Of Nanded District

Relationship marketing nowadays has emerged as the core marketing activity for businesses whether small or big which are operating in fiercely competitive environments. On average, businesses spend six times more to acquire customers than they do to keep them. Therefore, many firms are now paying more attention to their relationships with existing customers to retain them and increase their share of customer’s purchases. The world has come full circle from selling to marketing and from seller`s Market to Buyer`s Market.